Concept, Creative Direction, Production, Edit of Casatlantic’s Fall/Winter Campaign Films
VIEW MAIN FILM
Concept, Creative Direction & Production of Casatlantic’s Fall/Winter Campaign Films
VIEW DIRECTOR’S CUT (1)
Concept, Creative Direction, Production, Edit of Casatlantic’s Fall/Winter Campaign Films
VIEW DIRECTOR’S CUT (2)
Concept, Creative Direction, Production, Edit of Casatlantic’s Fall/Winter Campaign Films
VIEW DIRECTOR’S CUT (3)
Concept, Creative Direction, Production, Edit of Casatlantic’s Fall/Winter Campaign Films
VIEW DIRECTOR’S CUT (4)
Concept, Creative Direction, Production, Edit of Casatlantic’s Fall/Winter Campaign Films
VIEW DIRECTOR’S CUT (5)
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Experience Design, Creative, Strategy
Photo: Isirael Woldeamanuel
Concept, Direction, Production, Edit
#WelcomeBackToEarth Campaign Film
Concept, Direction, Production, Edit
#WelcomeBackToEarth Campaign Short 1
Concept, Direction, Production, Edit
#WelcomeBackToEarth Campaign Short 2
Concept, Creative Direction, Production
#WelcomeBackToEarth Campaign (Photography)
Concept, Creative Direction, Production
#WelcomeBackToEarth Campaign (Photography)
Concept, Creative Direction, Production
#WelcomeBackToEarth Campaign (Photography)
Concept, Creative Direction, Production
#WelcomeBackToEarth Campaign (Photography)
Concept, Creative Direction, Production
#WelcomeBackToEarth Campaign (Photography)
Concept, Creative Direction, Production
#WelcomeBackToEarth Campaign (Photography)
Concept, Creative Direction, Production
#WelcomeBackToEarth Campaign (Photography)
Concept, Creative Direction, Production
#WelcomeBackToEarth Campaign (Photography)
Concept, Creative Direction, Production
#WelcomeBackToEarth Campaign (Photography)
Concept, Creative Direction, Production
#WelcomeBackToEarth Campaign (Photography)
Concept, Creative Direction, Production
#WelcomeBackToEarth Campaign (Photography)
Concept, Creative Direction, Production
#WelcomeBackToEarth Campaign (Photography)
Concept, Creative Direction, Production
#WelcomeBackToEarth Campaign (Photography)
Concept, Creative Direction, Production
#WelcomeBackToEarth Campaign (Photography)
Concept, Creative Direction, Production
Lifestyle Campaign Film 1
Concept, Creative Direction, Production
Lifestyle Campaign Film 2
Concept, Creative Direction, Production
Lifestyle Campaign Film 3
Concept, Creative Direction, Production
Lifestyle Campaign
Concept, Creative Direction, Production
Lifestyle Campaign
Concept, Creative Direction, Production
Lifestyle Campaign
Concept, Creative Direction, Production
Lifestyle Campaign
Concept, Creative Direction, Production
Lifestyle Campaign
Concept, Creative Direction, Production
Lifestyle Campaign
Concept, Creative Direction, Production
Lifestyle Campaign
Concept, Creative Direction, Production
Lifestyle Campaign
Concept, Creative Direction, Production
Lifestyle Campaign
Concept, Creative Direction, Production
Lifestyle Campaign
Concept, Creative Direction, Production
Lifestyle Campaign
Concept, Creative Direction, Production
Lifestyle Campaign
Concept, Creative Direction, Production
Lifestyle Campaign
ARE.NA
WRITINGS
Karam is a multidisciplinary creative who aims to build emotionally resonant campaigns at the intersection of storytelling, strategy, and visual direction. He began his career in information systems, but his curiosity and creative instincts naturally pulled him toward branding, world-building, and narrative design. That technical foundation now shows up in the way he brings strategic clarity to soulful, imaginative work and sees everything as an interconnected system.
His ambitious spirit has lead to independent collaborations with prominent fashion and lifestyle brands to shape campaigns that feel intentional, visually immersive, and rooted in culture.
Known for his ability to pitch original ideas, build collaborative teams, and lead from concept to execution, he turns creative vision into fully realized visual experiences.
He believes in growing with those around him, and in building work that not only looks good, but feels honest, intentional, and alive.
--
Karam is open for select projects and opportunities.
EDUCATION
B.S., Management Information Systems
University of California, Riverside (2019)
Creative Strategist
John McNeil Studio (01/25-current)
Founder, Creative Director
Orijinal Creative Studio (2023-current)
Product Design
Fastly Inc. (2023-2024)
Senior IT Engineer
Fastly Inc. (2019-2024)
Campaign Development (360º)
Brand Positioning & Identity Development
Creative & Art Direction
Integrated Brand Strategy (360º)
Market/Competitive Landscape Analysis & Reporting
Brand Storytelling & World-Building
Visual Narrative Design
Presentation, Pitch & Treatment Development
Creative Brief Development
Cultural Insight & Trend Integration
Film Production & Direction
Video Editing & Creative Assembly
Brand-Focused UX/UI Design